Analysis Of Preferences Factors Influencing Consumer Decision Making In Purchasing Ornamental Fish (Study at The Center For Ornamental Fish Promotion, Bekasi City, West Java

Ornamental fish is one of the commodities that are in demand by the public, especially in urban areas. Ornamental fishmongers need to pay attention to the tastes of consumers in order to maintain and increase their sales turnover. This study is aimed at: identifying consumer characteristics, analyz...

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Bibliographic Details
Main Authors: hasna fadilah lestari, Sulistyo Sidik Purnomo, Kuswarini Sulandjari
Format: Article
Language:English
Published: Unived Press 2023-06-01
Series:Agritepa
Subjects:
Online Access:https://jurnal.unived.ac.id/index.php/agritepa/article/view/3350