Strategies for improving recruitment of pregnant women to clinical research: An evaluation of social media versus traditional offline methods
Objectives To evaluate the recruitment of pregnant women for a clinical trial in Vancouver, Canada, via social media versus offline methods and to explore optimization of social media campaigns. Methods Facebook was used to run nine social media campaigns (15 weeks total, CA$675). Offline methods we...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-05-01
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| Series: | Digital Health |
| Online Access: | https://doi.org/10.1177/20552076221095707 |