Purchasing decisions making in the context of digital transformation of retail
The paper analyzes the impact of retail transformation on the consumers’ expectations and behavior in the electronic environment and identifies the main directions of digitalization of the marketing activities of domestic retail enterprises at each stage of the purchasing decision-making process. It...
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| Format: | Article |
| Language: | English |
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Simon Kuznets Kharkiv National University of Economics
2020-01-01
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| Series: | Економіка розвитку |
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| Online Access: | https://ecdev.com.ua/journals/t-18-4-2019/prynyattya-kupivelnikh-rishen-v-umovakh-tsifrovoyi-transformatsiyi-rozdribnoyi-torgivli |