Social Responsibility in the Area of Labour Practices in the Context of Employer Branding

Theoretical background: In an environment of ever-increasing competition, companies are looking for proven ways to gain competitive advantage. This translates into an increased interest in goodwill and the factors that allow its value to be raised. Goodwill is the differentiating ability of a compan...

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Bibliographic Details
Main Author: Urszula Gołaszewska-Kaczan
Format: Article
Language:English
Published: Maria Curie-Skłodowska University, Lublin, Poland 2023-04-01
Series:Annales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia
Subjects:
Online Access:https://journals.umcs.pl/h/article/view/14439