INTEGRATION OF SALES CHANNELS ON THE WAY TO OMNICHANNEL DISTRIBUTION OF GOODS
With the development of digital technologies, as well as the constant transformation of consumer behavior, there is a need to integrate sales channels that will retain existing customers and influence the emergence of the new ones. In this regard, the relevance of studying and implementing omnichan...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Al-Farabi Kazakh National University
2024-03-01
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| Series: | Хабаршысы. Экономика сериясы |
| Online Access: | https://be.kaznu.kz/index.php/math/article/view/2748 |