New Product Development from the Perspective of Creating a Competitive Advantage
It is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies’ efforts to achieve product-based competitive advantage....
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| Format: | Article |
| Language: | English |
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Sciendo
2023-09-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.2478/minib-2023-0019 |