PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT PENGGUNA MELALUI PLATFORM DIGITAL AIRASIA SUPERAPP
Airasia superapp is an application released by Airasia in the transformation from an airline company to a digital lifestyle company, however, many reviews about their service are found on social media. This study aims to analyze about the forms of electronic word of mouth (E-WOM), the user’s behavio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Udayana
2023-07-01
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| Series: | Jurnal IPTA |
| Online Access: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/91414 |