Factors influencing the Buying intention toward paid mobile application; a mediating moderator approach

Although there is supposed to be tremendous growth potential for paying for app obtaining besides the mobile game industry, there is slight understanding of what drives game thespians to make such acquisitions. The model was tested using a questioner to gather data for the Pakistan game societies....

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Bibliographic Details
Main Authors: Aamir Zamir Kamboh, Ahsan Mehmood
Format: Article
Language:English
Published: BMER Consultancy 2020-11-01
Series:Reviews of Management Sciences
Subjects:
Online Access:https://rmsjournal.com/index.php/admin/article/view/41