How is Blockchain used in marketing: A review and research agenda
Blockchain technology is the need of the hour today, due to its strong pillars of distribution, decentralisation, encryption, immutability and tokenization. It has a growing scope in various sectors of the economy. With vast data availability, there are challenges of big data, privacy, ransomware at...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-11-01
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| Series: | International Journal of Information Management Data Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096821000379 |