BRAND AND ECONOMIC IDENTITY OF REGIONAL ACTORS
The article deals with theoretical approaches to the concept of «brand» from the standpoint of its functional orientation and the concept of «economic identity» as a process of self-determination and self-positioning of the regional society, what has allowed to reveal their relationship and social r...
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| Format: | Article |
| Language: | Russian |
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Inter-regional Institute for Spatial Development
2016-12-01
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| Series: | Krymskij Naučnyj Vestnik |
| Subjects: | |
| Online Access: | http://krvestnik.ru/pub/2016/12/02-Chernobrovkina.pdf |