Factors Affecting Cognitive Dissonance after Purchase and Intent for Repurchase
The concept of ‘consonance of human behavior’ is an extension of the general concept of consonance from the physical world to the realm of human behavior. Humans try different practices to coordinate viewpoints and behaviors in order to understand and imagine the world, in which they sometimes face...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2019-01-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1327_c985bcf1a0cd2088dda95d9c35d110c0.pdf |