The Influence of Product Innovation and Service Quality to Buying Decision and the Impact to Repeat Buying at Progo Road Bandung
Abstract. The growth of culinary industry has encourage the entrepreneur to create more innovative product and excellent service that will affect customers buying decision and create customer engagement to repeat buying. Progo Road, one the culinary clustering in Bandung city have an attractive grow...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi Bandung
2018-12-01
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| Series: | Asian Journal of Technology Management |
| Subjects: | |
| Online Access: | http://journal.sbm.itb.ac.id/index.php/ajtm/article/view/2557 |