Consumers’ Regulatory Focus and Advertising Avoidance
Advertising avoidance is considered one of the most serious concerns for advertisers and advertising agencies because consumers are likely to avoid advertisements. Previous studies on advertising avoidance have implied that consumers may choose between complete advertising viewing, incomplete advert...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2018-12-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/2/38_2018.039/_html/-char/en |