Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance
This research is an empirical study on Batik SMEs (Small Medium Enterprises) in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2016-02-01
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| Series: | APMBA (Asia Pacific Management and Business Application) |
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| Online Access: | http://apmba.ub.ac.id/index.php/apmba/article/view/179 |