Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance
This research is an empirical study on Batik SMEs (Small Medium Enterprises) in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2016-02-01
|
| Series: | APMBA (Asia Pacific Management and Business Application) |
| Subjects: | |
| Online Access: | http://apmba.ub.ac.id/index.php/apmba/article/view/179 |
| _version_ | 1818505352181710848 |
|---|---|
| author | Lili Karmela Fitriani |
| author_facet | Lili Karmela Fitriani |
| author_sort | Lili Karmela Fitriani |
| collection | DOAJ |
| description | This research is an empirical study on Batik SMEs (Small Medium Enterprises) in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in Cirebon District West Java. The analysis was done using Structural Equation Modeling (SEM), AMOS ver. 18. The result shows that proactivity power business, market orientation, and competitive advantage give positive influence on marketing performance of Batik SMEs. The research implication is when SME businesses focus on the effort in improving their proactivity power business and competitive advantage, it will give positive impact on marketing performance. Other research finding reveals that the orientation of customer and orientation of competitor have some effects on marketing performance. In addition, SME businesses should know what customers want and they should be able to identify their competitors in order to improve their marketing performance. |
| first_indexed | 2024-12-10T21:49:30Z |
| format | Article |
| id | doaj.art-f54e8c25eeb04279b5898c3f3ed8068e |
| institution | Directory Open Access Journal |
| issn | 2252-8997 |
| language | English |
| last_indexed | 2024-12-10T21:49:30Z |
| publishDate | 2016-02-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | APMBA (Asia Pacific Management and Business Application) |
| spelling | doaj.art-f54e8c25eeb04279b5898c3f3ed8068e2022-12-22T01:32:14ZengUniversity of BrawijayaAPMBA (Asia Pacific Management and Business Application)2252-89972016-02-0142485810.21776/ub.apmba.2015.004.02.2159Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing PerformanceLili Karmela Fitriani0Faculty of Economics, University of Kuningan, West Java, IndonesiaThis research is an empirical study on Batik SMEs (Small Medium Enterprises) in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in Cirebon District West Java. The analysis was done using Structural Equation Modeling (SEM), AMOS ver. 18. The result shows that proactivity power business, market orientation, and competitive advantage give positive influence on marketing performance of Batik SMEs. The research implication is when SME businesses focus on the effort in improving their proactivity power business and competitive advantage, it will give positive impact on marketing performance. Other research finding reveals that the orientation of customer and orientation of competitor have some effects on marketing performance. In addition, SME businesses should know what customers want and they should be able to identify their competitors in order to improve their marketing performance.http://apmba.ub.ac.id/index.php/apmba/article/view/179Batik SMEsProactivity Power BusinessMarket OrientationCompetitive Advantageand Marketing Performance |
| spellingShingle | Lili Karmela Fitriani Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance APMBA (Asia Pacific Management and Business Application) Batik SMEs Proactivity Power Business Market Orientation Competitive Advantage and Marketing Performance |
| title | Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance |
| title_full | Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance |
| title_fullStr | Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance |
| title_full_unstemmed | Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance |
| title_short | Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance |
| title_sort | analysis influence of proactivity power business market orientation and competitive advantage toward marketing performance |
| topic | Batik SMEs Proactivity Power Business Market Orientation Competitive Advantage and Marketing Performance |
| url | http://apmba.ub.ac.id/index.php/apmba/article/view/179 |
| work_keys_str_mv | AT lilikarmelafitriani analysisinfluenceofproactivitypowerbusinessmarketorientationandcompetitiveadvantagetowardmarketingperformance |