Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention
Abstract The present study aims to identify factors affecting the motivation of game users in social networks and their effect on user attitude and purchase intention. After reviewing previous research, localization, timeliness, visual appeal, and social image were identified as factors affecting ex...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2023-02-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | https://nmrj.ui.ac.ir/article_26920_fc131cba3af96dfd494ea3c218198da9.pdf |