Migration of consumers to internet shopping in São Paulo: an exploratory study La adhesión del consumidor de São Paulo a las compras por la internet: un estudio exploratorio A adesão do consumidor paulistano às compras pela internet: um estudo exploratório
Although of increasing importance, electronic commerce is relatively new and little is known about consumer behavior and opinion. Internet shopping in Sao Paulo was examined to identify variables of influence including dissatisfaction with traditional options and other reasons that may affect this c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2009-12-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/36688 |