Migration of consumers to internet shopping in São Paulo: an exploratory study La adhesión del consumidor de São Paulo a las compras por la internet: un estudio exploratorio A adesão do consumidor paulistano às compras pela internet: um estudo exploratório

Migration of consumers to internet shopping in São Paulo: an exploratory study La adhesión del consumidor de São Paulo a las compras por la internet: un estudio exploratorio A adesão do consumidor paulistano às compras pela internet: um estudo exploratório

Although of increasing importance, electronic commerce is relatively new and little is known about consumer behavior and opinion. Internet shopping in Sao Paulo was examined to identify variables of influence including dissatisfaction with traditional options and other reasons that may affect this c...

Full description

Bibliographic Details
Main Authors: João Paulo Lara de Siqueira, Cláudio Felisoni de Angelo, Ronaldo Zwicker
Format: Article
Language:Portuguese
Published: Emerald Publishing 2009-12-01
Series:REGE Revista de Gestão
Subjects:
Comportamento do Consumidor
Comércio Eletrônico
Marketing
Varejo
Online Access:http://www.revistas.usp.br/rege/article/view/36688

Similar Items

Similar Items