Uses and Gratifications Motivations and Their Effects on Attitude and e-Tourist Satisfaction: A Multilevel Approach
This study employed the Uses and Gratifications Theory to explore the motivations for utilizing a smartphone during trips and satisfactions with travel experience. This study adopted multilevel SEM to explore how U&G motivations affect e-tourist satisfaction when attitude toward smartphone use b...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-01-01
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| Series: | Tourism and Hospitality |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5768/3/1/9 |