Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment

Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment

Because of the large number of communication tools available in the online environment, besides creating an attractive product, hotel management needs to accurately target each segment through meaningful content and find a relevant communication journey of informational nature. For this reason, the...

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Bibliographic Details
Main Author: Elvira Nica, Lubica Gajanova, Eva Kicova
Format: Article
Language:English
Published: Institute of Technology and Business, České Budějovice 2020-01-01
Series:Littera Scripta
Subjects:
customer
segmentation
online environment
hotel industry
Online Access:http://www.littera-scripta.com/customer-segmentation-based-on-psychographic-and-demographic-aspects-as-a-determinant-of-customer-targeting-in-the-online-environment/

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http://www.littera-scripta.com/customer-segmentation-based-on-psychographic-and-demographic-aspects-as-a-determinant-of-customer-targeting-in-the-online-environment/

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