Aspects influencing the cognitive, affective and conative images of an arts festival.
This study focused on determining the cognitive, affective and conative images for festivals and identifying aspects influencing these images. The global growth of festivals and level of competitiveness between festivals urge the use of image as a means of diversification to remain relevant and pref...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2017-02-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_1_vol_6_2__2017.pdf |