THE INFLUENCE OF PRODUCT QUALITY , PRICE PERCEPTION AND BRAND IMAGE ON SATISFACTION AND CUSTOMER LOYALTY HOLCIM CONCRETE READYMIX IN JAKARTA

THE INFLUENCE OF PRODUCT QUALITY , PRICE PERCEPTION AND BRAND IMAGE ON SATISFACTION AND CUSTOMER LOYALTY HOLCIM CONCRETE READYMIX IN JAKARTA

The purpose of this research is to find a picture of the effect of product quality , price perception and brand image on satisfaction and customer loyalty ready mix concrete in Jakarta . This research is a quantitative study with descriptive and causal methods undertaken at Holcim Beton in 2013 with...

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Bibliographic Details
Main Author: Sita Budiastari
Format: Article
Language:Indonesian
Published: Universitas Negeri Jakarta 2016-09-01
Series:Jurnal Riset Manajemen Sains Indonesia
Subjects:
quality of product
price perception
brand image
customer satisfaction
customer loyalty
ready mix concrete
Holcim in Jakarta
Online Access:http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/847/755

Internet

http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/847/755

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