Explaining the Interaction of Tourism brand equity and Urban Landscape from the Perspective of Foreign Tourists (case study: Isfahan Metropolis)
Abstract Introduction In the face of the increasing competitiveness of the tourism industry, destination tourism brand emerges as an important asset determining tourism destination identity. Attention to the urban landscape and planning is one of the most important factors that can greatly impact th...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2021-03-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_12520_153b47edc33717d26ae0ef2ff546c5d5.pdf |