The Cognitive Principles Influencing Online Consumer Behavior in E-commerce Platforms
E-commerce has changed the shopping environment in the digital age, bringing with it both new opportunities and challenges for studying customer behavior. Businesses need to examine the cognitive principles underlying the growing trend of consumers making purchases through online platforms. Gaining...
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| Format: | Article |
| Language: | English |
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Dunarea de Jos University of Galati
2024-08-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
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| Online Access: | http://eia.feaa.ugal.ro/images/eia/2024_2/Enache.pdf |