Reinventing the Wheel: Contextualizing Existing Innovations as a Path to Market Success
In the quest to create cutting-edge products, organizations often invest substantial time, attention, and capital in primary research and development (R&D). By themselves, these R&D investments to create avant-garde products may not provide good return-on-investment. In the context of Canadi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Carleton University
2013-10-01
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| Series: | Technology Innovation Management Review |
| Subjects: | |
| Online Access: | http://timreview.ca/sites/default/files/article_PDF/Moretz_et_al_TIMReview_October2013.pdf |