The Influence of Trade Mark on Enterprise's Competitive Ability
The article is devoted to the role of a trade mark in enterprises' competitive advantages. The authors find out organizational - legal, financial - economic and social-psychological problems connected with creation and promotion of a trade mark and offer ways of their solving. A makeup of expen...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2011-09-01
|
| Series: | RUDN Journal of Engineering Research |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/engineering-researches/article/view/5124 |