A discourse analysis methodology based on semantic principles - an application to brands, journalists and consumers discourses
This is a R&D Paper. It describes an analysis coming from a research project about opinion measurement and monitoring on the Internet. This research is realized within "Paragraphe" laboratory, in partnership with the market research institute Harris Interactive (CIFRE grant beginning J...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Halmstad University
2011-12-01
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| Series: | Journal of Intelligence Studies in Business |
| Subjects: | |
| Online Access: | https://ojs.hh.se/index.php/JISIB/article/view/16/pdf |