Manufacturer Channel Encroachment and Evolution in E-Platform Supply Chain: An Agent-Based Model

Manufacturer channel encroachment is a common phenomenon in the current e-commerce supply chain, which has been well studied. This study develops a multi-agent-based model of the e-platform supply chain to analyse manufacturers’ channel encroachment strategies and supply chain evolution. Through bot...

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Bibliographic Details
Main Authors: Rong Ma, Tianjian Yang
Format: Article
Language:English
Published: MDPI AG 2023-02-01
Series:Applied Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3417/13/5/3060