THE RELATIONSHIP BETWEEN COOPERATION, SUPPLY CHAIN PERFORMANCE AND TOUR OPERATOR PERFORMANCE: A CASE STUDY OF TOURISM SUPPLY CHAIN IN VIETNAM

Cooperation among members in the supply chain is essential and is a core element in the supply chain management strategy. This article uses a combination of qualitative and quantitative analysis methods. Structural equation modeling (SEM) demonstrates the relationship between cooperation, tourism...

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Bibliographic Details
Main Authors: Van Nam MAI, Quoc Nghi NGUYEN, Du Ha Long NGUYEN
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2022-10-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-4-2022/gtg.44408-940.pdf