Linguocultural Analysis of the Advertisement Language in the American English

The article is dedicated to the study of advertisement discourse in the American English. Advertisement is a mirror of the country, its mentality and national character that reflects all social and cultural events. The research unfolds both linguacultural peculiarities of slogans and carries out lin...

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Bibliographic Details
Main Author: G M Polyakova
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2015-12-01
Series:RUDN Journal of Language Studies, Semiotics and Semantics
Subjects:
Online Access:http://journals.rudn.ru/semiotics-semantics/article/view/7520