Linguocultural Analysis of the Advertisement Language in the American English
The article is dedicated to the study of advertisement discourse in the American English. Advertisement is a mirror of the country, its mentality and national character that reflects all social and cultural events. The research unfolds both linguacultural peculiarities of slogans and carries out lin...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2015-12-01
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| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
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| Online Access: | http://journals.rudn.ru/semiotics-semantics/article/view/7520 |
| Summary: | The article is dedicated to the study of advertisement discourse in the American English. Advertisement is a mirror of the country, its mentality and national character that reflects all social and cultural events. The research unfolds both linguacultural peculiarities of slogans and carries out lingua-stylistic analysis to highlight cultural features of the American society. |
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| ISSN: | 2313-2299 2411-1236 |