Linguocultural Analysis of the Advertisement Language in the American English
The article is dedicated to the study of advertisement discourse in the American English. Advertisement is a mirror of the country, its mentality and national character that reflects all social and cultural events. The research unfolds both linguacultural peculiarities of slogans and carries out lin...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2015-12-01
|
| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/semiotics-semantics/article/view/7520 |
| _version_ | 1818116405323628544 |
|---|---|
| author | G M Polyakova |
| author_facet | G M Polyakova |
| author_sort | G M Polyakova |
| collection | DOAJ |
| description | The article is dedicated to the study of advertisement discourse in the American English. Advertisement is a mirror of the country, its mentality and national character that reflects all social and cultural events. The research unfolds both linguacultural peculiarities of slogans and carries out lingua-stylistic analysis to highlight cultural features of the American society. |
| first_indexed | 2024-12-11T04:21:59Z |
| format | Article |
| id | doaj.art-f5bba9d5f124479ca32e47ad6aa16419 |
| institution | Directory Open Access Journal |
| issn | 2313-2299 2411-1236 |
| language | English |
| last_indexed | 2024-12-11T04:21:59Z |
| publishDate | 2015-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Language Studies, Semiotics and Semantics |
| spelling | doaj.art-f5bba9d5f124479ca32e47ad6aa164192022-12-22T01:21:05ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Language Studies, Semiotics and Semantics2313-22992411-12362015-12-01021251317519Linguocultural Analysis of the Advertisement Language in the American EnglishG M Polyakova0Московский государственный областной социально-гуманитарный институтThe article is dedicated to the study of advertisement discourse in the American English. Advertisement is a mirror of the country, its mentality and national character that reflects all social and cultural events. The research unfolds both linguacultural peculiarities of slogans and carries out lingua-stylistic analysis to highlight cultural features of the American society.http://journals.rudn.ru/semiotics-semantics/article/view/7520лингвокультурологиярекламанациональный характеррекламный слоганлингво-стилистический анализамериканское общество |
| spellingShingle | G M Polyakova Linguocultural Analysis of the Advertisement Language in the American English RUDN Journal of Language Studies, Semiotics and Semantics лингвокультурология реклама национальный характер рекламный слоган лингво-стилистический анализ американское общество |
| title | Linguocultural Analysis of the Advertisement Language in the American English |
| title_full | Linguocultural Analysis of the Advertisement Language in the American English |
| title_fullStr | Linguocultural Analysis of the Advertisement Language in the American English |
| title_full_unstemmed | Linguocultural Analysis of the Advertisement Language in the American English |
| title_short | Linguocultural Analysis of the Advertisement Language in the American English |
| title_sort | linguocultural analysis of the advertisement language in the american english |
| topic | лингвокультурология реклама национальный характер рекламный слоган лингво-стилистический анализ американское общество |
| url | http://journals.rudn.ru/semiotics-semantics/article/view/7520 |
| work_keys_str_mv | AT gmpolyakova linguoculturalanalysisoftheadvertisementlanguageintheamericanenglish |