Linguocultural Analysis of the Advertisement Language in the American English

Linguocultural Analysis of the Advertisement Language in the American English

The article is dedicated to the study of advertisement discourse in the American English. Advertisement is a mirror of the country, its mentality and national character that reflects all social and cultural events. The research unfolds both linguacultural peculiarities of slogans and carries out lin...

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Bibliographic Details
Main Author:	G M Polyakova
Format:	Article
Language:	English
Published:	Peoples’ Friendship University of Russia (RUDN University) 2015-12-01
Series:	RUDN Journal of Language Studies, Semiotics and Semantics
Subjects:	лингвокультурология реклама национальный характер рекламный слоган лингво-стилистический анализ американское общество
Online Access:	http://journals.rudn.ru/semiotics-semantics/article/view/7520

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