The (Lack of) Salience of T/V Pronouns in Professional Communication: Evidence from an Experimental Study for Belgian Dutch

In their quest to find a suitable tone of voice in an informalizing society, many companies are confronted with the choice of using T or V pronouns in their B2C communications. This paper presents an experimental study addressing the question of whether the recipients of these messages actually noti...

Full description

Bibliographic Details
Main Authors: Laura Rosseel, Eline Zenner, Fabian Faviana, Bavo Van Landeghem
Format: Article
Language:English
Published: MDPI AG 2024-03-01
Series:Languages
Subjects:
Online Access:https://www.mdpi.com/2226-471X/9/3/112