THE VUCA CONCEPT IN THE DIGITAL SPHERE

The article's main goal is to explain the idea of VUCA in detail and show how it may affect digital marketing efforts. The article's goal is to give those interested skills and strategies to deal with the difficulties and uncertainties in a constantly evolving digital world by examining t...

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Bibliographic Details
Main Author: Simona Valentina Pascalau
Format: Article
Language:English
Published: Editura Universitatii Agora 2023-06-01
Series:Agora International Journal of Economical Sciences
Online Access:https://univagora.ro/jour/index.php/aijes/article/view/5767