THE VUCA CONCEPT IN THE DIGITAL SPHERE
The article's main goal is to explain the idea of VUCA in detail and show how it may affect digital marketing efforts. The article's goal is to give those interested skills and strategies to deal with the difficulties and uncertainties in a constantly evolving digital world by examining t...
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universitatii Agora
2023-06-01
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| Series: | Agora International Journal of Economical Sciences |
| Online Access: | https://univagora.ro/jour/index.php/aijes/article/view/5767 |
| _version_ | 1797388032857341952 |
|---|---|
| author | Simona Valentina Pascalau |
| author_facet | Simona Valentina Pascalau |
| author_sort | Simona Valentina Pascalau |
| collection | DOAJ |
| description |
The article's main goal is to explain the idea of VUCA in detail and show how it may affect digital marketing efforts. The article's goal is to give those interested skills and strategies to deal with the difficulties and uncertainties in a constantly evolving digital world by examining the idea of VUCA in the context of digital marketing. It will examine how decision-making in digital marketing can be influenced by elements including volatility, uncertainty, complexity, and ambiguity and how these factors can be effectively controlled. The article's main objective is to inform about the significance and influence of the VUCA concept in the digital sphere and to offer helpful advice for adjusting to and thriving in a digital marketing environment.
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| first_indexed | 2024-03-08T22:33:54Z |
| format | Article |
| id | doaj.art-f5f9bd3219694e7ea1db17a962885efb |
| institution | Directory Open Access Journal |
| issn | 2067-3310 2067-7669 |
| language | English |
| last_indexed | 2024-03-08T22:33:54Z |
| publishDate | 2023-06-01 |
| publisher | Editura Universitatii Agora |
| record_format | Article |
| series | Agora International Journal of Economical Sciences |
| spelling | doaj.art-f5f9bd3219694e7ea1db17a962885efb2023-12-17T16:47:50ZengEditura Universitatii AgoraAgora International Journal of Economical Sciences2067-33102067-76692023-06-01171THE VUCA CONCEPT IN THE DIGITAL SPHERESimona Valentina Pascalau The article's main goal is to explain the idea of VUCA in detail and show how it may affect digital marketing efforts. The article's goal is to give those interested skills and strategies to deal with the difficulties and uncertainties in a constantly evolving digital world by examining the idea of VUCA in the context of digital marketing. It will examine how decision-making in digital marketing can be influenced by elements including volatility, uncertainty, complexity, and ambiguity and how these factors can be effectively controlled. The article's main objective is to inform about the significance and influence of the VUCA concept in the digital sphere and to offer helpful advice for adjusting to and thriving in a digital marketing environment. https://univagora.ro/jour/index.php/aijes/article/view/5767 |
| spellingShingle | Simona Valentina Pascalau THE VUCA CONCEPT IN THE DIGITAL SPHERE Agora International Journal of Economical Sciences |
| title | THE VUCA CONCEPT IN THE DIGITAL SPHERE |
| title_full | THE VUCA CONCEPT IN THE DIGITAL SPHERE |
| title_fullStr | THE VUCA CONCEPT IN THE DIGITAL SPHERE |
| title_full_unstemmed | THE VUCA CONCEPT IN THE DIGITAL SPHERE |
| title_short | THE VUCA CONCEPT IN THE DIGITAL SPHERE |
| title_sort | vuca concept in the digital sphere |
| url | https://univagora.ro/jour/index.php/aijes/article/view/5767 |
| work_keys_str_mv | AT simonavalentinapascalau thevucaconceptinthedigitalsphere AT simonavalentinapascalau vucaconceptinthedigitalsphere |