How does brand trust enhance satisfaction and loyalty of commercial bank customers?
The purpose of the study is to discuss the importance of brand trust in the banking industry in the Philippines. This study aims to determine various factors' effect on customer loyalty in a banking service environment. It empirically tests a model that proposes that consumer brand trust and br...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Business and Emerging Markets
2023-05-01
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| Series: | Journal of the Academy of Business and Emerging Markets |
| Subjects: | |
| Online Access: | https://doi.org/10.5281/zenodo.7947206 |