Efficiency of customer loyalty programmes in the food retail industry
Increasing the efficiency of communications with customers maintains the economic development and growth in the services and food retail industry. One way to succeed in this objective is introducing digital technologies for interaction with clientele. The paper aims to assess the efficiency of the c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Ural State University of Economics
2023-01-01
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| Series: | Journal of New Economy |
| Subjects: | |
| Online Access: | https://jne.usue.ru/en/issues-2022/1245 |