Marketing ethics – another business-oriented scheme?
Marketing ethics is crucial for defining the link between businesses and consumers, impacting both economic transactions and society values. Ethical marketing underlines the utilization of ethical principles and standards to every element of the marketing process, including product development, adve...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2024-03-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/1724.pdf
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