The Concept of
The active publics issue and the question of the construction of publics are relatively recent in communication studies. After an initial period, when mass communication was seen as aiming at a holistic public, massified and passive and, thus, supposedly influenced via "targeted" messages,...
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| Format: | Article |
| Language: | English |
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Romanian Academy
2010-01-01
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| Series: | Revista Română de Sociologie |
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| Online Access: | http://www.revistadesociologie.ro/pdf-uri/nr.5-6-2010/Art%207%20AVelicu.pdf |