Marketing Two Immunization Services at a Regional Supermarket Chain Pharmacy

Marketing Two Immunization Services at a Regional Supermarket Chain Pharmacy

<i>Background</i>: Personal selling of immunization services includes starting a dialogue with patients, utilizing effective questioning and listening skills to identify their vaccination needs, and recommending appropriate vaccines accordingly. The study objectives were (1) to integrate...

Full description

Bibliographic Details
Main Authors: Megan A. Hedden, Yifei Liu, Peggy G. Kuehl, Sarah M. Oprinovich
Format: Article
Language:English
Published: MDPI AG 2023-06-01
Series:Pharmacy
Subjects:
personal selling
automated telephone call
immunization
pharmacist
pneumococcal disease
herpes zoster
Online Access:https://www.mdpi.com/2226-4787/11/3/103

Internet

https://www.mdpi.com/2226-4787/11/3/103

Similar Items