Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market
This article presents a methodology for forecasting the expected sales of innovative tourism products in the domestic market. The principles of the product life cycle concept and consumer behavior theory are taken as starting points for calculating the sales volumes of an innovative product as well...
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| Format: | Article |
| Language: | English |
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Sciendo
2021-09-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.2478/minib-2021-0016 |