Pemasaran Retorika Politik dalam Iklan Baliho Tokoh Politik Indonesia
This study subjects to understand how the politicians build identity through the marketing of their political rhetoric in billboard advertisements. The research uses qualitative methods with a substance theory approach to the formation of political identity, especially in the context of political ma...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Faculty of Da'wah and Communication, Communication and Islamic Broadcasting Study Program
2022-12-01
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| Series: | Kalijaga Journal of Communication |
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| Online Access: | https://ejournal.uin-suka.ac.id/dakwah/kjc/article/view/2471 |