From Idea Crowdsourcing to Managing User Knowledge
This article explores how technology companies can benefit from user knowledge in product and service innovation beyond mere idea generation through crowdsourcing. We investigate a case from the telecommunications sector to discover the ways a company can overcome the challenges of motivating users...
| Autori principali: | , , , |
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| Natura: | Articolo |
| Lingua: | English |
| Pubblicazione: |
Carleton University
2013-12-01
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| Serie: | Technology Innovation Management Review |
| Soggetti: | |
| Accesso online: | http://timreview.ca/sites/default/files/article_PDF/Rajala_et_al_TIMReview_December2013.pdf |