From Idea Crowdsourcing to Managing User Knowledge

From Idea Crowdsourcing to Managing User Knowledge

This article explores how technology companies can benefit from user knowledge in product and service innovation beyond mere idea generation through crowdsourcing. We investigate a case from the telecommunications sector to discover the ways a company can overcome the challenges of motivating users...

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Detalles Bibliográficos
Autores principales: Risto Rajala, Mika Westerlund, Mervi Vuori, Jukka-Pekka Hares
Formato: Artículo
Lenguaje:English
Publicado: Carleton University 2013-12-01
Colección:Technology Innovation Management Review
Materias:
crowdsourcing
knowledge management
lead users
online communities
user innovation
Acceso en línea:http://timreview.ca/sites/default/files/article_PDF/Rajala_et_al_TIMReview_December2013.pdf

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