Problems and Key Factors of CRM Implementation
CRM value chain identifies five key steps in the development and implementation of a CRM strategy: customer portfolio analysis, customer intimacy, network development, value proposition development, and manage customer life cycle. These five primary stages of the CRM value chain represent three main...
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| Format: | Article |
| Language: | English |
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University of Žilina
2009-12-01
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| Series: | Communications |
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| Online Access: | https://komunikacie.uniza.sk/artkey/csl-200904-0010_problems-and-key-factors-of-crm-implementation.php |