Fusing website usability and search engine optimisation
Background: Most websites, especially those with a commercial orientation, need a high ranking on a search engine for one or more keywords or phrases. The search engine optimisation process attempts to achieve this. Furthermore, website users expect easy navigation, interaction and transactional abi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2014-03-01
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| Series: | South African Journal of Information Management |
| Online Access: | https://sajim.co.za/index.php/sajim/article/view/577 |