An AI-Powered Product Identity Form Design Method Based on Shape Grammar and Kansei Engineering: Integrating Midjourney and Grey-AHP-QFD
Product Identity (PI) is a strategic instrument for enterprises to forge brand strength through New Product Development (NPD). Concurrently, facing increasingly fierce market competition, the NPD for consumer emotional requirements (CRs) has become a significant objective in enterprise research and...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-08-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/14/17/7444 |