A Study on the Relationship of Consumers’ Mental Image and Perceived Values of Brand Products
Today’s competitive world has transformed the role of consumers in organizations, as consumers are present in all processes, from production phases to the delivery of products. Thus, the universities researchers’ and traders’ attention have shifted towards the consumers’ mental image of the brands t...
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| Format: | Article |
| Language: | English |
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Mashhad: Behzad Hassannezhad Kashani
2018-11-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_114833_224169a096fb11212a5526a69204d5c3.pdf |