Automated Marketing and the Need for Revising Traditional Practices
The development of Internet technologies, communication and distribution models in the last decade contributed for the favourable change in companies’ business environment and the purchasing conditions for consumers. The changed understanding of distribution and the configuration of channels defined...
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2016-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
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| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2016/ETIMM_V01_2016_77.pdf |